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As one of the newest offerings in the Jones and Bartlett Essential Public Health series, Essentials of Health Policy and Law provides students of public health with a firm foundation of the basics of American health policy and law. Given the prominent role played by policy and law in the health of all Americans, the aim of this book is to help readers understand the broad context of health policy and law, the essential policy and legal issues impacting and flowing out of the health care and public health systems, and the way health policies and laws are formulated. Think of this textbook as an extended manual introductory, concise, and straightforward to the seminal issues in U.S. health policy and law, and thus as a jumping off point for discussion, reflection, research, and analysis……..
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In the wake of 9/11, effective management of public health departments has become vitally important, as these organizations and agencies will be in the front line of any bioterror or chemical attack. Written by practitioners for other practitioners and students who want to pursue public health careers, Essentials of Public Health Management provides a practical, non-theoretical approach useful for the hands-on management of these complex organizations and their daily operations. With accessible writing and many real life applications, this concise new volume serves departments at all levels — federal, state, city and county……..
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This timely revision addresses all the important topics in the effective management of public health departments and agencies. Using a practical, non-theoretical approach, the book is ideal for the hands on management of these complex organizations and their daily operations. The Second Edition has been thoroughly revised with all new case studies for each chapter as well as the most up-to-date information on critical, contemporary topics in management, human resources, operations, and more, all within the context of the public health department. Instructor’s Resources – Now Available! Instructor’s Manual TestBank; PowerPoint Lecture Slides; Lecture Notes; Grade Summary; Sample Syllabus; Test Bank…….
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Recent developments have brought into a new focus the importance of knowledge and skills in biology for the study of public health. Understanding how and why manifestations of a disease occur and incorporating this knowledge into public health decision-making is the very essence of public health practice. As the only text of its kind, Essentials of Public Health Biology explores pathophysiology within the context of the disciplines and profession of public health. Ideal as a concise review for the student with a science background, this text applies the scientific clinical foundation to the practice of public health through case studies, exercises, points for discussion, and test questions……..
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As the most widely-used textbook on managed care, Essentials of Managed Health Care provides an authoritative and comprehensive overview of the key strategic, tactical, and operational aspects of managed health care and health insurance. With a primary focus on the commercial sector, the book also addresses managed health care in Medicare, Medicaid, and military medical care. An historical overview and a discussion of taxonomy and functional differences between different forms of managed health care provide the framework for the operational aspects of the industry as well. This revision includes updates to all chapters, as well as: New chapters on disease management, case management, pharmacy benefits management, behavioral health management, prevention, and the use of data and analysis in care management. New chapters on claims administration, sales and marketing, healthcare consumerism, and the employer s view of managed health care. Completely revised chapter on the new Medicare/Medicaid laws and programs. New chapters on the military health system and managed care in a global context. New chapter on HIPAA……..
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A complete curriculum of marketing management tools and techniques, ideal for graduate, and upper level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process. Each chapter also includes study questions, objectives, and charts. Instructor’s manual available……..
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University of Massachusetts, Amherst. Textbook for health administration students on the how and what of marketing health care. Main topics are the marketing process, understanding the consumer, and the marketing mix. …….
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Essentials of Health Care Marketing, Second Edition, is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. Chapters include learning objectives, key terms, and chapter problems for discussion. The text is filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process.
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As the second offering in Jones and Bartlett’s new Essential Public Health Series, this comprehensive text is an excellent introduction to the field of public health. Combining the best elements of Dr. Turnock’s two previous books, Essentials of Public Health offers the most up-to-date information on the field of public health. The first set of chapters introduce readers to the field of public health and how it works. It defines and describes the public health system, provides concepts and tools for measuring health in populations, characterizes the relationship of the public health system with medical care and other elements of the overall health system, and identifies government s unique contributions through federal, state, and local public health agencies. The second set of chapters focuses on public health careers within the context of the overall public health workforce. Basic information on the size and composition of the public health workforce is followed by chapters that address careers and jobs in public health administration, epidemiology, public health nursing, health education, and other professional and program titles and positions. With its clear, reader-friendly language and helpful learning tools such as chapter exercises and discussion questions, this is the ideal text to prepare your students for a career in public health……..
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